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Promoting your class on social media involves creating profiles and event pages, using social media’s ad networks (see our Twitter sponsored content guide), and more. How can you achieve this? Spread the word through any means possible! Social media For this reason, your focus should be on getting as many eyeballs to see your classes as possible. Though we’ve established that there is a target market for Zumba, these classes aren’t prohibitive. Tip: Engaging with video is a personal and effective way of getting through to your potential Zumba participants. Though Zumba can be for anyone, people who like fitness activities are more likely to attend. Find fitness enthusiasts through gyms and local sports stores.Partner with local businesses targeting similar audiences, such as women’s fashion boutiques.Use Facebook advertising and narrow your audience by location, age, and gender.(Be smart about marketing to these communities.) Search for online communities, forums, and groups for young mothers in their 30s.With this knowledge, you can go where people matching the profile tend to hang out, online and in person. Zumba is more popular among women, but don’t neglect male participants. Gain information like this, and you will start to build a profile of likely participants. Zumba’s CEO Alberto Perlman said in a Business Insider interview that a participant’s average age is 33–34. However, you are more likely to have success if you understand the demographics most likely to attend a Zumba class.įor instance, just 18% of men have ever tried a dance fitness class (compared to over 60% of women). Zumba can be marketed to just about anyone. Focus on these and have an answer for people’s worries and objections. Tip: Remember the main reasons people try Zumba classes. Why not share video content of a session from your Zumba class, so they can see what kind of stuff you get up to? (You could even consider live streaming one of your Zumba classes on your social media channels.)īy allaying people’s fears, you’ll make it much more likely that they’ll give it a shot. People might also not know what to expect. Stress that your classes are pressure-free and take place in a positive, stigma-free atmosphere. Gym anxiety is real: Many people are nervous to exercise in public. Some people aren’t sure if they are going to like it or if it is worth the money. Reduce or remove their barriers to entry. In your marketing strategy and marketing materials, focus on the reasons people might avoid Zumba classes. Tip: Here are 13 great ways to encourage word-of-mouth marketing in fitness. Ask them to share your class and give them promotional materials to pass on. It sounds simple, but people may not have even thought about what friends might be interested. This can evolve into a thriving referral program. Offer current attendees an incentive for bringing friends: discounts on future classes, two-for-one offers, and so on. These can be the start of your network for referrals. Family and friendsĭelve into your own network and get friends, family, and colleagues involved first. You can’t force word-of-mouth marketing, but you can encourage it and make spreading the word easier for your current attendees. People talking to their friends is still one of the best ways to get new referrals for your classes. Take advantage of the fact that community and social life are part of classes. Word-of-mouth marketing is often described as the main reason Zumba spread to over 180 countries. Set up an event page and start selling tickets in 5 minutes.ĬREATE YOUR EVENT > 1. Billetto is a ticketing platform that helps you manage, promote, and host events.